Digital Strategy. Real Infrastructure.

Dotani

Digital Strategist & Editorial Infrastructure Builder for Media, NGOs & Civil Society

I build websites, content systems, and digital strategies for organisations that do serious work. 15 years across broadcast journalism, independent publishing, and web operations.

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Websites Delivered

Years Experience

0%+

Client Satisfaction

Client Trust Score

Monthly Readers

Media Organisations NGOs & Non-Profits Human Rights Defenders Civil Society Networks Independent Publishers Social Enterprises Advocacy Campaigns Press Freedom Advocates Women's Rights Orgs Community Leaders Mission-Driven Pros

I grew up in Wana, South Waziristan — a district that appears in national news mostly when something explodes. I started working in media at 18 because I wanted to tell stories that were not just about explosions. Fifteen years later, I build digital infrastructure for organisations that need a platform but do not usually get one. The tools changed. The question did not.

I work at the intersection of editorial operations and web technology. That combination is rare because most people specialise in one or the other. Developers build technically sound websites that do not serve editorial workflows. Journalists build editorial systems that do not account for technical constraints. I bridge the gap because I have been on both sides.

My career arc includes radio broadcasting (500+ programmes), independent publishing (founded Tribal Post, run Aware Pakistan), frontline journalism (Operation Zarb-e-Azb displacement coverage), digital operations management, and now full-time freelance consulting. That non-linearity is not a weakness. It is the reason I can solve problems that pure specialists cannot.

Career Arc

2021 — Present

Founder & Creative Lead· The Dotani Digital

Solo freelance consultancy. 50+ websites delivered. 300+ client interactions. 90%+ satisfaction rate.

2020 — Present

Founder & Managing Editor· Aware Pakistan

Non-commercial platform. 1,200 monthly readers. 300+ articles. 150+ contributors.

2018 — 2021

Digital Comms Manager· Glowmax International

+45% qualified leads. -30% cost-per-lead. 1.8x ROI for govt projects.

2017 — 2021

Digital Platforms Manager· Tribal News Network

Bilingual web operations, 5-person team. News platform redesigns.

2013 — 2019

Founder & Project Lead· Tribal Post

Independent news outlet. Internews Grant (2017). Trained 30+ journalists.

2010 — 2017

Broadcaster & Producer· Suno FM 89.4

500+ programmes. ~100-150 on-air interviews. Current affairs, human rights.

2014 — 2015

Frontline Correspondent· Operation Zarb-e-Azb

Civilian displacement coverage. Led to IVLP selection (U.S. State Dept, 2015).

Services

I build websites, brand systems, editorial operations, and digital strategies. Every service is grounded in the same reality: most organisations do not have unlimited budgets or dedicated technical teams.

Web Design & Digital Infrastructure

Websites built for organisations that publish, communicate, and operate online.

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WordPress development, site redesign, performance optimisation
Hosting setup, security configuration, migration
Ongoing maintenance and team training included

For: Media outlets, NGOs, small businesses, independent professionals

Personal Branding & Online Identity

Strategic brand development for professionals who need to be taken seriously online.

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Brand strategy, positioning framework, messaging architecture
Website design, content templates, social media alignment
Built on reality, not aspiration

For: Coaches, consultants, emerging leaders, independent professionals

Content Strategy & Editorial Systems

Content operations for organisations that publish regularly. Workflows that make publishing sustainable.

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Editorial audit, workflow design, governance framework
Content planning, contributor management systems
CMS configuration and team training

For: Media outlets, NGO comms teams, independent publishers

Digital Campaigns & Communications

Strategic communications for organisations with something important to say.

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Campaign strategy, content production, distribution planning
Landing pages, microsites, email systems
Performance tracking and real-time monitoring

For: Advocacy groups, NGOs, social enterprises, campaign teams

Digital Safety & Cyber Awareness

Practical digital security for journalists, activists, and civil society.

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Threat modelling, encrypted communications training
Password security, social media privacy
Available in English, Urdu, and Pashto

For: Media, human rights groups, women's rights organisations

SEO & Digital Marketing

Search optimisation built on real understanding of content and audience.

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SEO audit, keyword strategy, on-page and technical SEO
Content marketing strategy, analytics setup
Content-first approach for sustainable organic growth

For: Organisations with existing content not reaching its audience

Portfolio

50+ projects across media, NGO, brand, and campaign categories.

Media

Editorial Website for Independent Media

Custom WordPress build with editorial workflow and multi-author system

40% faster load, sustainable publishing

Personal Brand

Personal Brand for Leadership Coach

Full identity system, messaging framework, and content templates

3× inbound inquiries

NGO

NGO Website Redesign with Content Strategy

Complete site rebuild with content architecture overhaul

15% engagement lift

Campaign

Campaign Microsite for Advocacy Group

Rapid deployment with donation integration and impact tracking

60% above awareness targets

Personal Brand

Professional Portfolio for Consultant

Clean portfolio site with case study integration

Speaking inquiry increase

Media

Bilingual News Platform Optimisation

Performance and UX redesign for Pashto/English news platform

Faster load, improved UX

What Clients Say

I hired Raza to build a website for our NGO, and the experience was straightforward from start to finish. He listened to what we actually needed instead of pitching us what he wanted to build. The site works well, loads fast, and our team can update it without calling him every time.

Director of Communications

Development NGO, Islamabad

Raza redesigned my personal brand website and helped me clarify how I present myself online. He asked the right questions before writing a single line of code. The result is a site that actually sounds like me, not like a template.

Leadership Coach

Consulting Practice, Lahore

Most web developers I have worked with do not understand how editorial operations work. Raza built our site with workflows that match how we actually publish. That understanding made the difference between a website we maintain and a website that maintains us.

Founder & Editor

Independent Media Outlet, Karachi

I attended Raza's digital safety training several years ago and it fundamentally changed how I approach my work. The training was practical, not theoretical. I left with tools configured and a clear understanding of my threat model.

Journalist & Human Rights Defender

Peshawar

Raza has been managing my business website for over a year. He handles updates, security, and performance optimisation so I do not have to think about it. Whenever I need a change, it is done within 24 hours. Reliable, responsive, and reasonable.

Small Business Owner

Islamabad

I was one of the journalists Raza trained through Tribal Post. He taught me not just how to report, but how to think about digital tools and safety in journalism. That training opened doors for me. I still use the principles he taught me.

Former Tribal Post Contributor

South Waziristan

Pro Bono

Skills for the frontlines

I build digital infrastructure for serious organisations. I also volunteer for them.
Fighting for justice, equality, press freedom, human rights? Budget ran out before the website did? No retainer. No fine print. Just infrastructure that lets you focus on the work that matters.
Some work pays. Some work matters. I do both.

Offer My Skills → No strings attached

Let's Talk

Ready to build digital infrastructure that actually works for your organisation? Book a call. No pitch. No pressure. Just a conversation about what you need and whether I am the right person to build it.

hello@dotani.net

Response time: usually within 24 hours

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Work With Me

Direct, transparent partnerships. No agency markup. No sales pipeline. Just infrastructure that works.

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